Monthly Archives: November 2009


Sydney based fashion label Strummer, who launched their first collection in 2008, is based on the freedom of creative urges. The inspiration for their collections comes from a range of areas including folk music, mystical muses, modern day culture and a refreshed retrospect.

Strummer designed the range with longevity in mind, using simple colours and cuts, but adding their own unique twist, going from modish environments to casual outlooks effortlessly. The pieces can easily be worn from season to season, by just updating them with current accessories, or wearing them with current trends. Strummer skips to its own beat and loves it when others come along for the journey…

Here are a few of About your Dress’ favourites:


Priestess NYC


Working as a hedge-fund analyst doesn’t usually lead the way to becoming a fashion designer, unless you are Cody Ross! Doing what many only dream of, the London School of Economics graduate quit his repressive job and took up his lifetime hobby of fashion full time, creating cult, kitsch brand Priestess NYC.

Cody uses a range of fabrics, colours, prints and shapes to create individual pieces for individual people. With designs including a black leather dress, red slashed leggings and a white suspender jumpsuit, the collection doesn’t appear to follow a theme, however every piece is amazing and works in its own way. The separate garments look great together, however if at first you don’t think you have the confidence to mix and match, you can always take one item and wear it with basic staples! Priestess NYC is definitely one to watch, and we predict Cody Ross will be going far!

Here are a few of About your Dress’ favourites:


Maaike Mekking


Royal College of Art graduate and former employee of Alberta Ferretti, Alexander Mcqueen and Aganovich, Maaike Mekking, has been making her name for herself. Over the past few years, she has been getting press coverage from The Guardian, Style magazine and I-D, as well as having her shows featured in a variety of publications from Grazia to Nylon, and labels stocked in stores in London, Paris and Rome.

Her SS10 collection CONTEMPTATION has taken inspiration from leading ladies in films such as Suspiria and Carrie, referencing “the timeless power of the femme fatale” in a ready to wear collection. Maaike Mekking opts for a minimal palette, using colour infrequently for different floral patterns, and focuses on shape instead, with techniques including structural pleating, geometric cut outs and organic layering. Each piece is beautifully made, and the collection features pieces for every aspect of life, from pieces you can use for work wear to stunning floor length gowns.

Here are a few of About your Dress’ favourites:

Statement Knits

Temperatures are dropping and it’s time to start wrapping and layering up. Forget plain knits this winter though, it’s all about statement knits, just team them up with jewellery and you’re done! There were some great pieces on the catwalk, which of course have now been replicated in the high street, or you can just head down to a vintage shop for something unique. So whether you want to go classic with Fairisle, quirky with animal motifs, glam with sequins or vintage with prints, you will definitely find something you like.

Here are a few of About your Dress’ favourites:

Peter Jensen Beaded Neck Knit Dress

Vero Moda Sequin Collar Batwing Knit Jumper

Minimum Asymmetric Oversized Pattern Knit

Miss Selfridge Sequin Embellished Jumper

Ryan Noon Black sweatshirt with zebra print

Beyond the Valley Geometric triangle sweatshirt

twenty-seven names

In 2006, New Zealand based designers Rachel Easting and Anjali Stewart put their art and fashion degree backgrounds together to create clothing label, twenty-seven names. The duo cite contemporary art as a basis for their collections, which now have a cult-like following, using modern trends such as lace, crop-tops and underwear as outerwear, and adding their own unique style.

They will be showing for the third time at Air New Zealand fashion week in 2009, with their Winter 2010 collection ‘BUTTER NOT BOMBS’, however twenty-seven names has now branched out from New Zealand, and is stocked in Australia, Hong Kong and the UK (yay!), by online boutique, Bespoke Boutique.

Here are a few of About your Dress’ favourites:


Irving Penn: Small Trades

Irving Penn Small Trades

It’s no big secret, as you will come to realise, that About your Dress is a huge fan of fashion photography, and believes one of the greats is a man who said that “Photographing a cake can be art”, Irving Penn. He was most famous for his work in Vogue; however his talent extended far past making beautiful people look even more beautiful, as shown in a series of images he shot of working class men and woman entitled Small Trades.

The project began in 1950, when Penn was in Paris, shooting collections for American Vogue. Between the shoots he would photograph tradespeople in their work clothes, carrying the tools of their profession. Over the next year he continued the project in New York and London, showcasing the beauty of the average person, and the photos soon became primary examples of his trademark style, being published in Vogue in 1951.

The enchanting photos have been compiled into a coffee-table book, entitled Irving Penn: Small Trades, which will be published in the UK on 29th November 2009. The book also contains essays about the collection, as well as an interview with Edmonde Charles-Roux, the chief editor of French Vogue from 1952 to 1966, who aided Penn on the Paris assignment.

Irving 1

Irving 2

Irving 3

All I Want for Xmas

All I want for xmas lol

It’s that time of year again, to spend hours upon hours trying to find something they’ll love, only to end up buying 3 for 2 gift sets from Boots and a few vouchers, just to get it over with. However this year, the Old Truman Brewery has given us an alternative, with their one stop shopping event All I Want for Xmas, showcasing everything you expect to find in East London.

All I Want for Xmas will be using the Old Truman Brewery’s vast space to host a range of independent retailers consisting of gift markets, exhibitions, designer sales, independent shops and even a pop-up emporium, so whoever and whatever you are looking for you will certainly find something. The 4 week event which kicks off with a late night shopping event on Thursday 26th November, will host the best in new talent from design, art, fashion and home ware, so not only will you find one-offs and handmade pieces, they could also be the next big thing.

Sub-events of All I Want for Xmas are going to be announced in the next few weeks, so make sure you check back on the website, and make sure you head down for your favourite days!



In 2007, Glasgow School of Art students Mhairi McNicol and Chloe Patience joined forces to create legwear brand bebaroque. Two years later, they are still designing and manufacturing their own products in Scotland, using embroidery and print, however their exquisite designs are being sold across the globe.

Anything goes with tights this season, so make the most of it and go all out with tassels, glitter, jewels and nail heads. In addition to their fabulous tights, bebaroque have released a range of bodies, all uniquely designed and like nothing you have seen on the high street. They are on the pricey side, but it is a small price to pay considering the uniqueness of the designs, quality of the garments and the materials that go into them, for example Swarovski Crystals.

To top it off, their website gives little hints on what to wear the tights with. So, here are a few of About your Dress’ favourite looks and pieces:

Tights 1.

KJ’s Laundry

KJS logo

About your Dress loves many of the boutiques around London, but one absolute favourite has to be KJ’s Laundry. Founded Jane Allden and Kate Ellis, KJ’s Laundry is a treasure chest of fabulous current and emerging brands from around the globe, and it is clear to see that they have an eye for a great brand. Stocking UK staple brands, like YMC as well as lesser known brands such as New York based Mike & Chris, they have something for everybody, just remember they are all designers, therefore it is designer pricing.

KJ’s Laundry was voted “Best London Boutique” in Time Out London’s 2008 Shopping Awards, and after one visit you will know why. They have an online store, however the boutique is definitely worth a visit, although it is located in the heart of London, just minutes from Bond Street, the store itself gives off an unmistakable New York vibe.

So if you love unique designers, want a special piece, or are just a curious fashionista, I highly recommend you head down to there.

Here are a few of About your Dress’ favourites:




Art of the Trench

Art of the Trench

The wait is finally over, as today Burberry launched their new digital platform and social networking site, The site features men, women and children displaying their unique trench styles (who knew you could wear a trench in so many ways), allowing users to upload their own trench photos, as well as comment on others.

Burberry’s Creative Director Christopher Bailey announced this morning that celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage.”. Of course, there is no better way to kick off the celebration than a collaboration with the world’s most famous street style photographer, The Sartorialist, displaying his favourite looks from London, Milan, New York, Paris, Berlin, Sao Paulo and Venice.

So if you thought that the trench was just a bland cover up that goes with everything, think again, and make it your statement piece. With The Sartorialist only being the first of many collaborations, this site is definitely one to keep your eye on.

Here are a few of About your Dress’ favourites:

Trench 1

Trench 3

Trench 2