The wait is finally over, as today Burberry launched their new digital platform and social networking site, artofthetrench.com. The site features men, women and children displaying their unique trench styles (who knew you could wear a trench in so many ways), allowing users to upload their own trench photos, as well as comment on others.
Burberry’s Creative Director Christopher Bailey announced this morning that ‘Artofthetrench.com celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage.”. Of course, there is no better way to kick off the celebration than a collaboration with the world’s most famous street style photographer, The Sartorialist, displaying his favourite looks from London, Milan, New York, Paris, Berlin, Sao Paulo and Venice.
So if you thought that the trench was just a bland cover up that goes with everything, think again, and make it your statement piece. With The Sartorialist only being the first of many collaborations, this site is definitely one to keep your eye on.
Here are a few of About your Dress’ favourites: