Swedish clothing label Minimarket, is the creation of three sisters, Sofie, Pernilla and Jennifer Elvestedt. The sisters taste’s and style all vary widely, which gives them the inspiration in finding a unifying path in design, with a philosophy based on using opposites for perfect balance. Minimarket has been a women’s wear label since 2006 and the trio were selected by Swedish Elle and H&M to be “best new designer of the year” in 2007. Today, the line has branched out from only clothing to include exquisite accessories, focusing on hats and bags.

Their AW09 collection was inspired by an old photo of a costume party from 1919 in Pennsylvania, the collection is based on the crowd you would like to hang out with at a costume party and all garments are inspired by the characters wearing them.

Here are a few of About your Dress’ favourites:


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