Founded in 1999 by Julie Lingard, as a concept retail store to provide a platform for new design talent, Aqua has continued to raise the level of the UK high street. Since they began, Aqua have supported and collaborated with exciting new names in fashion, forming a brand that leads rather than follows.
Their biggest breakthrough has been their launch on Asos.com, which has made their clothes much more accessible, whilst they are still keeping to their niche roots by offering in season collections and limited edition runs. They will also be opening a store in London this year, in addition to their current Leeds store, to ensure there is no more North South Divide. Their clothes are sharp and cutting edge, with strong colours and silhouettes, and definitely for the more daring fashionista. So, About your Dress recommends you bring out your courageous side this year and buy a piece from Aqua, you will stand out from the crowd for all of the right reasons.
Here are a few of About your Dress’ favourites: