Leeds graduate Nicola De Main launched her quirky but feminine label in 2005, driven by her passion for vivid colour and vintage design. Before starting her label Nicola won the Fashion Futures Designer of the Year in 2004, and went on to exhibit her work in New York alongside Martin Margiela and Yohji Yamamoto. Since then has created capsule collections for two consecutive seasons with ASOS.
Nicola’s non-elitist attitude to fashion see’s her giving designer quality and detailing at a much nicer price, with gorgeous evening dresses and fun day time dresses, in pretty colours and eye catching prints, making up the most of her Spring/Summer 10 collection.
Here are a few of About your Dress’ favourites: