Born in 2002 as a Portuguese Fashion Week store project, saymyname has since managed the inspire “a growing clientele of like minded people”. They describe their clothing as high casual, a mixture of design and street wear, and their following is now global, available in the UK through one of About your Dress’ favourites, Bespoke Boutique.
Saymyname’s current inspiration is based on “black music and black culture”, which has lead their designs to involve many textual gimmicks and striking detail, with a large emphasis on bright summer colours and a few pretty prints. The materials they use are easy to wear, and the shapes give you the look of high fashion, but the feel of your jersey basics, perfect for pulling off the “I just threw this on” look!
Here are a few of About your Dress’ favourites: