Fashion East AW11

As you may have noticed I kind of like my new designers, which I why I always look forward to the Fashion East show, from the organisation which offers support and a platform for new designers. This year saw James Long, Simone Rocha and Elliot Atkinson take to the runway with their innovative AW11 designs. Sheer, fur, feathers, crochet and leather were just some of the focal points of the collections, with each designer exhibiting exactly why they deserve this amazing opportunity. In a few years I fully expect these three exceptional designers to become fashion household names, as they follow the footsteps of Fashion Week regulars Henry Holland, Holly Fulton and Gareth Pugh.

Here are a few of About your Dress’ favourites:

 James Long

Simone Rocha

 Elliot Atkinson

Pictures from


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