Fourth & Main Journal


It’s a rarity (a first maybe?) but yes I’m writing about a menswear brand, I’m suprised I don’t do it more often considering I love whats happening in mens fashion at the moment. The clothing and contemporary lifestyle brand, Fourth & Main, make exquisite classic but versatile pieces, with hints of English and East Coast preppiness. However, I’m not actually going to write about their clothing now, but instead their journal.

I came across the Fourth & Main journal at work (incase you’ve ever wondered what my day job is *you probably haven’t* it sometimes involves coming up with ideas for branded content) and whilst I’ve seen lots of papers and magazines for fashion brands, this one just seemed to take it a step further, and not only because it looks more like a book than a Sunday rag insert.

The 125 page journal focuses on emerging talent in art, film, music, photography and journalism, creating compelling stories that you want to read rather than just dedicating it to pictures of their clothes, which have their own little section, The Collection. Although saying that, from what I’ve seen, the photography is pretty spectacular. Now I just need to get my hands on a paper copy!




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One response to “Fourth & Main Journal

  1. We’ve released a small number of copies of this sample issue at the ICA –

    http://www.ica.org.uk/

    Not many left, so if you’d like a copy, please hurry along…

    Fourth & Main

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