Georgie and Alex Cleary are a brother and sister design duo from Melbourne, who created the label Alpha 60. They never set out to start a brand, and neither of them has a background in fashion, the t-shirt designs started out as a teenage past time, which spread through friends from word of mouth. The launching of Alpha60 officially took place in 2005, alongside a Vivienne Westwood Retrospective at the acclaimed National Gallery of Australia.
Their designs show beauty with a dark edge, they are dramatic but accessible, featuring a strong colour palette, jersey drapes, tucks and spliced garment. Georgie and Alex draw a large amount of their inspiration from iconic films, featuring their heroes of the moment and view their clothing as “sophisticated quirk”. There is definitely something different about Alpha60’s garments, for starters the designs are printed on gorgeous fabric, rather than a plain tee, and their non printed pieces offer designs that are just as beautiful.
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